Jiaping Chen            

1. package design
2. Illustration
March, 2022
826 DC– performance Enhancers

(Re)design products for Tivoli’s Astounding Magic Supply Company. This project is package design for the product Performance Enhancers, which consists of five themes: Pizzazz, Distraction, Stage fright antidote, Sleight of hand, Showmanship. The sale of these fun and enchanting novelty products, at the storefront and online, support youth writing programs at 826DC.

Performance Enhancer


I used different elements to characterize the name of each product, such as hands to indicate sleight of hand, drawing many different elements on the wings of a butterfly to indicate distraction, magic mushrooms to indicate stage fright antidote, a charming black swan to indicate pizzazz, and enchanted eyes to indicate showmanship.I chose colors consistent with the content of the illustrations and the style of information expressed.


My reference for the illustration style is some magic illustrations to match the marketing concept of these products.




©Jiaping Chen

Jiapingchen1217@gmail.com