STARRY ANIMATION

_{Starry is a lemon-lime soft drink created by PepsiCo.}

_{In 2025, I participated in and led the production of the Starry animation project. During this process, I contributed to the full production pipeline, including scriptwriting, storyboard, animatic, illustration, motion design, and animation design. Creating the overall illustration and animation style, collaborating closely with project managers and cross-functional teammates.}

^{Design Process}

^Chracters

_{In preparation for the animation production, I studied how to convey the character’s emotions and behaviors through numerous character sketches in Procreate, exploring facial expressions, gestures, and body language.}

^{Storyboard & Illustration}

_{I developed a character storyboard to visualize the storyline and turned it into an animatic to define the pacing and transitions. Following that, I created illustrations for each frame, defining details such as facial expressions, behaviors, environments, and objects.}

               

^Deliverables

^{The animations were published on TikTok, Instagram, LinkedIn, and YouTube for social media promotion. Each piece was adapted to meet the specific dimension and format requirements of each platform.}

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